History 鐧�(f膩)灞曞彶锛� 1985 妤垫槦鍒惰。寤犲湪寤ｆ澅姹熼杸甯傛垚绔嬶紝灏堥杸鐐虹敓鐢�(ch菐n)鍔犲伐鏈嶈�濓�� 1998 妤垫槦鍝佺墝姝ｅ紡瑾曠敓 1999 妤垫槦瑷�(sh猫)瑷�(j矛)鐨勫湅鍏�(n猫i)棣栦欢閫ｉ珨缇界胆鍜屾サ鍦伴槻姘撮�忔埃鐫¤�嬭獣鐢� 2000 妤垫槦灏堣常搴椻�斺�旀サ鏄熸埗澶栦簯鍗楀簵闁嬫キ(y猫) 2003 妤垫槦鏈嶈�濊垏闈㈡枡瑷�(sh猫)瑷�(j矛)鐮旂┒涓�蹇冩垚绔嬶紝闁嬪�嬭垏闈㈡枡渚涙噳(y墨ng)鍟嗗拰鎺㈤毆(xi菐n)鍦�(tu谩n)闅�(du矛)鍚堜綔 2004 妤垫槦鑸囨棩鏈�鍔熻兘闈㈡枡鐢熺��(ch菐n)鍟咾OMATSU绲�(ji茅)鎴愭埌(zh脿n)鐣ュ悎浣滀紮浼达紝鑷�涓荤爺鐧�(f膩)鐨勫姛鑳介潰鏂欙紝骞跺厛鍚庣爺鐧�(f膩)浜咥llDry锛學ettFree锛孌ryBulk锛孲H-Wall鍥涚ó鍔熻兘闈㈡枡 2005 妤垫槦鎴愮偤缇庡湅鎴跺�栧搧鐗孧armot鐨勫湪浠ｇ悊鍟嗭紝骞跺叏闈㈠湪鎺ㄥ唬閵峰敭Marmot鐢�(ch菐n)鍝� 2006 妤垫槦OutDry鐧诲北闈存垚鍔熼�氶亷楂樺北娓�瑭︼紝妯�(bi膩o)蹇楄憲妤垫槦鎴愮偤鍦嬪収(n猫i)灏戞暩(sh霉)鍏锋湁鍏ㄧ郴鍒楁埗澶栭瀷闈磋ō(sh猫)瑷�(j矛)鑳藉姏鐨勫搧鐗屼箣涓� 2007鐐烘帹鍕曟湰鍦熸埗澶栭亱(y霉n)鍕曠殑鐧�(f膩)灞曪紝妤垫槦鍟熷嫊浜嗗あ鎯宠▓(j矛)鍔冿紝骞�鍔╂櫘閫氫汉瀵�(sh铆)鐝�(xi脿n)鑷�宸辩殑鎴跺�栧あ鎯� 2008 浠ユ皯鏃忔枃鍖栫殑鍌虫挱鐧�(f膩)鎻�(y谩ng)鐐哄繁浠伙紝妤垫槦闁嬪�嬪湪鐢�(ch菐n)鍝佽ō(sh猫)瑷�(j矛)姒傚康鍜岄潏鎰熶腑铻嶅叆鏂囧寲涓婚�屻�傜暥(d膩ng)骞存帹鍑轰互鈥滆尪棣�鍙ら亾鈥濈偤瑷�(sh猫)瑷�(j矛)涓婚�岀殑鐢�(ch菐n)鍝佸湪甯傚牬澶х嵅鎴愬姛 2009 妤垫槦鍦ㄥ唬宸炵附閮ㄨō(sh猫)绔嬫柊鐨勬檪(sh铆)灏氱爺绌跺拰瑷�(sh猫)瑷�(j矛)閮ㄩ杸 2011 绗�200瀹舵サ鏄熷晢鍫村皥鏌滃湪瑗垮畨鐧剧洓闁嬫キ(y猫) Milestone 閲岀▼纰戯細 2000 鐧诲北瀹跺凹鐟�娆′粊绌胯憲妤垫槦缇界胆瑁濆倷鏀�鐧荤彔宄帮紝妤垫槦鎴愮偤鍊�(g猫)8000绫崇殑姘戞棌鍝佺墝锛� 2003-2005 鐜嬪ぉ婕㈢┛钁楁サ鏄熻�濆倷鏀�鐧绘�呴噷闆�灞� 2004 妤垫槦璐婂姪棣�涓�妯哄拰鏇惧北锛圝ON OTTO锛夐�栫櫥鍥涘窛鍥涘�戝�樺北骞哄�瑰嘲锛�6250绫筹級 2004 妤垫槦璐婂姪婕傛祦鎺㈤毆(xi菐n)闅�(du矛)鎴愬姛婕傛祦缇庡湅绉戠緟鎷夊�氬ぇ宄借�� 2005 涓�鏃ュコ瀛愮彔绌嗘湕鐟�宄版帰闅�(xi菐n)闅�(du矛)绌胯憲妤垫槦瑁濆倷鏀�鐧荤彔宄� 2005 閲嶆脯鐝犲嘲娓�閲忛��(du矛)绌胯憲妤垫槦瑁濆倷鐧婚爞鐝犲嘲锛岃�嬭瓑鐝犲嘲鏂�8844.43绫冲緱瑾曠敓 2006 妤垫槦璐婂姪绉戣�冮殜(du矛)鍝＄帇鑷�纾愭暀鎺堢瓑闅ㄥ痉鍦嬫サ鏄熻櫉绉戝��(xu茅)鑰冨療鑸瑰埌鍗楁サ鑰冨療 2006 妤垫槦璐婂姪妤�(y猫)浣欑櫥灞遍殜(du矛)鍝￠櫝鎬濋綂銆侀噾椋涘姜銆侀噾椋涜惫鎴愬姛鐧婚爞鐝犲嘲锛屽�ｅ憡鏅�閫氫汉鏀�鐧荤彔宄扮殑澶㈡兂涓嶆槸澶� 2007 鈥滃あ鎯宠▓(j矛)鍔冨暉鍕曗�濓紝妤垫槦璐婂姪妤婃槬棰�(f膿ng)銆佸畨灏戣彲銆佽�佺憢绛変汉鎴愬姛鐧婚爞鐝犲嘲锛屾サ鏄熷搧鐗岀��涓夋�＄珯鍦ㄥ湴鐞冧箣宸� 2007 妤垫槦璐婂姪鈥滈�涜簫闃跨埦鍗戞柉鈥濆畬鎴愬暉瀛滃嘲鐧诲北鏀�鐧诲苟閫熼檷婊戦洩 2007 妤垫槦鑸囧窛钘忛珮灞卞悜?q奴)顫奻(xi茅)浣滈殜(du矛)姝ｅ紡寤虹珛鎴�(zh脿n)鐣ヤ紮浼撮棞(gu膩n)绯� 2008 妤垫槦璐婂姪鍖椾含鏃ュ牨(b脿o)鐗圭磩瑷樿�呯帇澶╂饥璧磋タ钘忛噰瑷�濂ч��(y霉n)鐏�鐐�鐝犲嘲鍌抽仦娲诲嫊锛屽叡鍚屽偝鎾�鍜岄爩鎻�(y谩ng)濂ч亱(y霉n)绮剧�� 2009 鍐嶆�″畬鎴愮彔宄扮櫥妤碉紝妤垫槦璐婂姪鍗楀�уコ鎬ц嚜鐢辨攢鐧昏�呭��寤惰紳鎴愬姛鐧婚爞鐝犲嘲 2010 姹熻槆閲戦Μ鐧诲北淇辨▊閮ㄨ儭鏉扮瓑浜鸿�濆倷妤垫槦瑁濆倷鐧婚爞鐝犲嘲锛屽啀娆¤�嬭瓑鈥溿�佹皯鏃忋�佸畨鍏ㄣ�佸児(ji脿)鍊尖�濈殑鍝佺墝鐞嗗康 2011 妤垫槦宸濊棌鐧诲北闅�(du矛)璨㈠槑灞卞崁(q奴)鍐�鏀�鑰冨療锛岀偤鍦嬩汉棣栫櫥璨㈠瓙宄板仛婧�(zh菙n)鍌� 璧锋簮锛� 寰炲埗閫犲埌瑷�(sh猫)瑷�(j矛) Since 1980S 璧锋簮浜�80骞翠唬 鏃╁湪涓婁笘绱�(j矛)鍏�鍗佸勾浠ｅ垵锛岄枊瑷�(sh猫)浜庡唬鏉辨睙闁�鐨勬サ鏄熷埗琛ｅ粻灏遍枊濮嬬偤鎴跺�栧搧鐗屽姞宸ョ敓鐢�(ch菐n)鎴跺�栨湇瑁濓紝鎴愮偤鐪惧�氭埗澶栧搧鐗岀殑骞曞悗鑻遍泟銆傚湪浜屽崄澶氬勾鐨勫埗閫犵敓娑�涓�锛屾サ鏄熺�嶇疮浜嗚睈瀵岀殑鎴跺�栨湇瑁濆姞宸ュ拰瑷�(sh猫)瑷�(j矛)缍�(j墨ng)椹�(y脿n)锛屽�犲畾浜嗘サ鏄熷搧鐗岃獣鐢熷拰鐧�(f膩)灞曠殑鍫�(ji膩n)瀵�(sh铆)鍩虹��(ch菙)銆� Born for Expedition and Ethos 鐐烘帰闅�(xi菐n)鍜屾皯鏃忚嚜璞�鎰熻�岀敓 涓婁笘绱�(j矛)涔濆崄骞翠唬鏈�,姝ｉ�㈢殑鎴跺�栭��(y霉n)鍕曟氮娼�鑸堣捣锛屽叏闈�涓诲皫(d菐o)甯傚牬锛屽搧鐗屽壍(chu脿ng)濮嬩汉鍛傝泊鍠滃厛鐢熸嚪鎻ｈ憲璁撳湅浜鸿兘绌夸笂鑷�涓昏��(sh猫)瑷�(j矛)鍒堕�犵殑鎴跺�栬�濆倷鏀�鐧绘サ闄愰毆(xi菐n)宄扮殑寮�(qi谩ng)鐑堟効鏈涘拰姘戞棌鑷�寮�(qi谩ng)蹇冿紝浜�1998骞村湪妤垫槦鍒惰。寤犵殑鍩虹��(ch菙)涓婂壍(chu脿ng)寤轰簡妤垫槦鍝佺墝銆� 寰炲柈涓�鐨勭窘绲ㄦ湇瑁濊ō(sh猫)瑷�(j矛)鐢熺敘(ch菐n)闁嬪�嬶紝鍒扮��(xi脿n)鍦ㄦ瘡骞存帹鍑烘埗澶栨湇瑁濄�佺潯琚嬨�佹墜濂椼�佽オ甯姐�侀瀷闈淬�佸赋绡枫�佽儗鍖呯瓑鍏╁崈澶氬��(g猫)SKU鐢�(ch菐n)鍝侊紝妤垫槦鍝佺墝瑷�(sh猫)瑷�(j矛)鐢熺敘(ch菐n)鍩哄湴宸茬櫦(f膩)灞曞埌1.2钀�骞虫柟绫筹紝骞寸敓鐢�(ch菐n)鑳藉姏閬�(d谩)100钀�浠朵互涓娿�傚湪鍗佸�氬勾鐨勭��(w臎n)鍋ョ櫦(f膩)灞曚腑锛屾サ鏄熷凡鎴愰暦鐐烘埗澶栧搧鐗岀殑涓�鍫�(ji膩n)鍔涢噺銆傚�備粖锛屾サ鏄熷搧鐗岀殑閵峰敭娓犻亾宸查亶甯冨叏鍦嬩富瑕佸煄甯傦紝鍦ㄩ�欐腐銆佽嚭鐏ｃ�佽タ鐝�鐗欍�佹剰澶у埄绛夊ぇ闄镐互澶栧競鍫撮兘鏈夌┅(w臎n)瀹氱殑閵峰敭妤�(y猫)绺撅紝闆跺敭缍�(w菐ng)榛�(di菐n)閬�(d谩)400澶氬��(g猫)銆� 浣滅偤涓�鍊�(g猫)姘戞棌鍝佺墝锛屾皯鏃忚嚜璞�鎰熻垏璨�(z茅)浠绘劅鏄�妤垫槦鍝佺墝鐨勭簿楂撴墍鍦ㄢ�斺�斾互鐢�(ch菐n)鍝佺偤杓夐珨锛屽偝鎾�鐧�(f膩)鎻�(y谩ng)姘戞棌鏂囧寲锛屽苟涓嶆噲鐨勮嚧鍔涗簬鎺ㄩ��(j矛n)鏈�鍦熸埗澶栭��(y霉n)鍕曠殑閫�(j矛n)姝ュ拰鐧�(f膩)灞曪紝鏄�妤垫槦鍫�(ji膩n)鎸佷笉鎳堢殑鐩�妯�(bi膩o)杩芥眰銆� Soul of Shehe 妤垫槦LOGO瑭�閲� 妤垫槦鐨凩OGO浠ｈ〃鍦扮悆鐨勪笁妤碘�斺�斿崡妤碉紙HE锛夈�佸寳妤碉紙SHE锛夊拰绗�涓夋サ锛堢彔宄帮級锛岄�欎唬琛ㄨ憲鎴跺�栭��(y霉n)鍕曡兘閬�(d谩)鍒扮殑妤甸檺鍜屾サ鏄熷搧鐗屽皪鐢�(ch菐n)鍝佸搧璩�(zh矛)鐨勮拷姹傘�傛サ鏄烲OGO鐨勮ō(sh猫)瑷�(j矛)闈堟劅渚嗘簮浜庝腑鑿�姘戞棌鈥滃ぉ浜哄悎涓�鈥濈殑鑷�鐒惰��锛屽拰鈥滃北楂樹汉鐐哄嘲鈥濈殑璞�閭佹埃鎱�锛屼唬琛ㄨ憲浜鸿垏鑷�鐒跺拰璜у叡瀛樼殑鎴跺�栫簿楂撱�� Value and Duty 鍍�(ji脿)鍊艰垏璨�(z茅)浠� 浣滅偤涓�鍊�(g猫)鐨勬埗澶栧搧鐗岋紝妤垫槦鍙婁唬琛ㄥ湴鐞冧笁绱氱殑鍦栧舰LOGO闂℃槑浜嗗搧鐗岀殑鍍�(ji脿)鍊艰垏鐞嗗康鈥斺�旇嚧鍔涚偤鎺㈤毆(xi菐n)瀹跺拰鎴跺�栭��(y霉n)鍕曟剾濂借�呮彁渚涘畨鍏ㄥ彲闈犵殑瑁濆倷銆傛サ鏄熺殑姣忛爡(xi脿ng)鐢�(ch菐n)鍝侀潻鏂伴兘鏄�浠ュ��(y谩n)璎�(j菒n)?sh霉)鑶紹(t脿i)搴﹀熀浜庝繚璀夊叾鍙�闈犳�у強瀵�(sh铆)鐢ㄦ�х偤鍓嶆彁锛屾垜鍊�?y艒u)妲婃伋鎮ｎ懙a(ch菐n)鍝佸埗瀹氫簡鍤�(y谩n)鏍肩殑鍝佽唱(zh矛)妯�(bi膩o)婧�(zh菙n)鏂圭▼寮忥細鍤�(y谩n)璎�(j菒n)++妾㈤��(y脿n)=淇″績+瀹夊叏銆傚緸鏈�涓栫磤(j矛)鍒濋枊濮嬶紝妤垫槦鎴跺�栬�濆倷闋荤箒浜�鐩镐簬妤靛嘲闅�(xi菐n)鍦帮紝浠ュ叾鍍�(ji脿)鍊煎饱琛屼簡瀹夊叏淇″績鐨勮铂(z茅)浠汇�� 浣滅偤涓�鍊�(g猫)姘戞棌鍝佺墝锛屾皯鏃忚嚜璞�鎰熻垏璨�(z茅)浠绘劅鏄�妤垫槦鍝佺墝鐨勭簿楂撴墍鍦ㄢ�斺�斾互鐢�(ch菐n)鍝佺偤杓夐珨锛屽偝鎾�鐧�(f膩)鎻�(y谩ng)姘戞棌鏂囧寲锛屽苟涓嶆噲鐨勮嚧鍔涗簬鎺ㄩ��(j矛n)鏈�鍦熸埗澶栭��(y霉n)鍕曠殑閫�(j矛n)姝ュ拰鐧�(f膩)灞曪紝鏄�妤垫槦鍫�(ji膩n)鎸佷笉鎳堢殑鐩�妯�(bi膩o)杩芥眰銆�