H&M
H&M
銆�銆�H&M浜�1947骞寸敱Erling Persson鍦ㄧ憺鍏竀asteras甯傚壍(chu脿ng)绔嬨�備綅浜庣憺鍏竀asteras甯係tora Gatan澶ц鐨勮�丠&M搴楁槸涓栫晫涓婁竴瀹禜&M灏堣常搴椼�侶&M鍝佺墝鍚嶆槸鐢扁�淗ennes鈥� 锛堢憺鍏歌獮涓�滃ス鈥濈殑鎰忔�濓級 濂宠鑸囩敺瑁濃�淢auritz鈥濆搧鐗屽悎骞讹紝鍚勫彇涓�鍊�(g猫)瀛楁瘝鑰屾垚鈥淗&M鈥濄��
銆�銆�H&M鎿佹湁濂宠銆佺敺瑁濄�侀潚灏戝勾瑁濄�佺瑁濄��鍖栧鍝併�侀厤椋俱�侀瀷灞ラ绛夎澶氱簿閬哥郴鍒楋紝骞堕枊鍓�(chu脿ng)鏈嶈闆跺敭琛屾キ(y猫)鑸囪ō(sh猫)瑷�(j矛)甯法鐣屽悎浣滅殑鍏堟渤锛屽叾涓寘鎷琄arl Lagerfeld銆丼tella McCartney銆乂iktor & Rolf銆丮adonna銆丷oberto Cavalli銆丆omme des Garcons銆丮atthew Williamson銆丣immy Choo銆丼onia Rykiel銆丩anvin銆丏onatella Versace銆丮arni 銆丮aison Martin Margiela銆両sabel Marant绛夊湅闅涘ぇ甯拰鏅�(sh铆)灏氬伓鍍廇nna Dello Russo锛屾瘡娆℃墍鎺ㄥ嚭鐨凥&M瑷�(sh猫)瑷�(j矛)甯悎浣滅郴鍒楀潎鍙楀埌娑堣不(f猫i)鑰呯殑澶у姏杩芥崸銆�
銆�銆�鑷�2004骞磋捣锛孒&M涓嶆柗鎺ㄥ嚭鑸囬爞瑷�(sh猫)瑷�(j矛)甯伅(li谩n)鍚嶇郴鍒楋紝涓�鍊�(g猫)鍊�(g猫)渚垮疁鍙堥牀鍏疯ō(sh猫)瑷�(j矛)甯壒鑹茬殑鑱�(li谩n)鍚嶈ō(sh猫)瑷�(j矛)绯诲垪鎴愮偤H&M姣忓勾涓�搴︾殑鎷涚墝鑿溿��2008骞达紝H&M鑸囧ぇ瑷�(sh猫)瑷�(j矛)甯伅(li谩n)鍚嶇殑鏂伴珮娼槸宸濅箙淇濈幉脳H&M鐨勫湏榛�(di菐n)琛ｅ拰涓嶅皪(du矛)绋卞壀瑁佺郴鍒楋紝鍦℉&M鏉变含搴椾笂甯傛檪(sh铆)寮曠櫦(f膩)浜嗘贩浜傜殑鐦嬫惗锛屼笂娴稨&M搴楅噷鐨勫咕浠朵篃鍦�10鍒嗛悩涔嬪収(n猫i)璩ｅ厜銆�
銆�銆�鏂粵鎷壜烽亥鍗＄壒灏兼浘缍�(j墨ng)瑾紝涔嬫墍浠ラ伕鎿囪垏H&M鍚堜綔锛屾槸鐐轰簡婊胯冻閭ｄ簺鍠滄濂圭殑鏅�(sh铆)瑁�鍗昏卜涓嶈捣鐨勪汉鍊戙�侶&M鍓囧洖鎳�(y墨ng)锛氣�滄垜鍊戝彈鍒拌ō(sh猫)瑷�(j矛)甯潚鐫炵殑绉樿ǎ锛屾槸H&M鐨勯¨瀹㈢兢鏇淬�傗��08骞�11鏈堬紝H&M鍙堝甯冧簡2009骞寸殑鍚堜綔灏�(du矛)璞℃槸鑻卞湅瑷�(sh猫)瑷�(j矛)甯Μ淇峰▉寤夊妫� 锛圡atthew Williamson锛夈��
銆�銆�H&M閬靛惊鍙寔绾�(x霉)鐧�(f膩)灞曠殑鍝佺墝绛栫暐锛屼緥濡傞伕鐢ㄧ挵(hu谩n)淇濋潰鏂欙紝鑷村姏浜庣偤椤у鎻愪緵鐢�(ch菐n)鍝佸拰鏈嶅嫏(w霉)銆�2013骞达紝H&M鑸囪。鐗╁洖鏀舵(j墨)妲�(g貌u)I锛欳ollect鍚堜綔锛屾垚鐐轰竴瀹跺暉鍕�(d貌ng)鎬ц垔琛ｅ洖鏀惰▓(j矛)鍔冪殑鏅�(sh铆)瑁濆叕鍙搞�侶&M 绌嶆サ鍙冭垏绀惧崁(q奴)娲诲嫊(d貌ng)锛岃伅(li谩n)鎵嬭伅(li谩n)鍚堝湅鍏掔鍩洪噾鏈�(hu矛)銆佹按鎻村姪绲勭箶 锛圵aterAid锛� 绛夊湅闅涢潪鏀垮簻绲勭箶銆�
銆�銆�H&M瑷�(sh猫)瑷�(j矛)甯伐浣滅殑鍦版柟鍙�滅櫧鎴垮瓙鈥濓紝浣嶄簬鐟炲吀鏂痉鍝ョ埦鎽╁競涓績涓�妫熶綆瑾�(di脿o)鐨勫ぇ妯撻噷锛岄�欓噷骞句箮鍥婃嫭浜嗗叏鐟炲吀鎴愮啛鐨勮�佽ō(sh猫)瑷�(j矛)甯垏宥勯湶闋鐨勮ō(sh猫)瑷�(j矛)鏂伴姵銆備笉鍦ㄥ�暒鐨勮烦铓ゅ競鍫�(ch菐ng)鎴栧反榛庣殑甯冩枡闆嗗競鎸戞弨鏅�(sh铆)锛孒&M瑷�(sh猫)瑷�(j矛)绺界洠(ji膩n)鐟牸楹楀路鑼兟风櫥路鍗氭柦 锛圡argareta van den Bosch锛� 灏辨渻(hu矛)鍦℉&M鈥滅櫧鎴垮瓙鈥濋噷鍧愰櫍锛岀当(t菕ng)闋�(l菒ng)钁桯&M 100澶氫綅瑷�(sh猫)瑷�(j矛)甯偤鈥淗&M椋�濆�戠法绻旇憲骞冲児(ji脿)鏅�(sh铆)灏氬あ(m猫ng)銆�
銆�銆�鐟牸楹楀路鑼兟风櫥路鍗氭柦 锛圡argareta van den Bosch锛� 鎵�甯堕牁(l菒ng)鐨凥&M瑷�(sh猫)瑷�(j矛)鍦�(tu谩n)闅�(du矛)鍍忓皪(du矛)寰呭鏄撹厫鐖涚殑姘存灉涓�妯ｅ皪(du矛)寰匟&M鏅�(sh铆)瑁濓紝淇濇寔鏂伴銆佹祦鍕�(d貌ng)銆備竴浠禜&M鏅�(sh铆)瑁濆緸瑷�(sh猫)瑷�(j矛)鍒板嚭鐝�(xi脿n)鍦ㄥ簵闈㈠彧瑕�20澶╋紝瓒呴亷1500瀹禜&M搴楁瘡澶╅兘鍦ㄤ互濡傛閫熷害鏇存柊锛堟瘮閫欐洿蹇殑鍙湁瑗跨彮鐗欏搧鐗屽揩閫熸檪(sh铆)灏氬搧鐗孼ara锛屼絾Zara鐨勫敭鍍�(ji脿)瑕佹瘮H&M楂�30%-50%锛屽簵闈㈡暩(sh霉)閲忓皯浜嶩&M锛�GAP鐨勫悓椤炶。鏈嶇殑鍛ㄦ湡鍓囬渶瑕佷竴鍊�(g猫)鏈堬級銆�
銆�銆�閫欎簺椋涢�熷憟鐝�(xi脿n)鐨凥&M鏅�(sh铆)瑁濇湁钁楁ā绯婄殑閭婄晫鈥斺�旂湅涓婂幓浼间箮璺熺暥(d膩ng)瀛ｅぇ鐗岀櫦(f膩)甯冪殑娴佽瓒ㄥ嫝(sh矛)鏈変簺鍍忓槢銆備絾鐟牸楹楀瑾妱瑗叉槸鍤�(y谩n)鍘茬姝㈢殑锛孒&M鐨勮ō(sh猫)瑷�(j矛)鍦�(tu谩n)闅�(du矛)绺芥槸鍍忓仠涓嶄笅渚嗙殑铻炶熁涓�妯ｅ湪琛楅牠銆侀煶妯傛渻(hu矛)銆佸奖瑕栧妵绛変竴鍒囧彲鑳界殑鍦版柟灏嬫壘闈堟劅锛屾湁鏅�(sh铆)鍊欙紝浠栧�戠敋鑷充笉鐩镐俊T鑷�(t谩i)銆侶&M閭勬湁钁楀彟澶栦竴浜涚蹇岋細鐢�(ch菐n)鍝佺禃涓嶅厑瑷卞嚭鐝�(xi脿n)鎬у瓧鐪硷紝绲曚笉閬庡垎鍓嶈(w猫i)銆傗�滃彧鏈夎澶у鏁�(sh霉)浜烘墍鎺ュ彈锛屾墠鏄湡姝ｇ殑鏅�(sh铆)灏氥�傗��
銆�銆�鐣�(d膩ng)浠ｇ殑鏅�(sh铆)灏氬伓鍍忕編鍦嬫柊浠讳竴澶汉绫虫瓏鐖韭峰ェ宸寸應锛屽ぇ閬告棩绌縉arciso Rodriguez锛屽钩甯告棩瀛愮┛H&M銆傝涔堣卜濂界殑锛岃涔堣卜渚垮疁鐨勶紝娌掓湁涓枔閬撹矾鍙蛋銆傚彲H&M鍙堝嚭浜烘剰鏂欏湴灏囧叐绔摪绲�(ji茅)鍦ㄤ竴璧凤紝鐪嬩笂鍘伙紝H&M灏卞儚鍊�(g猫)骞磋紩濮戝锛屽ス鐨勭啽鎯呮椿鍔涖�佸叓闈㈢幉鐡忋�佷害姝ｄ害閭紝浠嶈畵閭ｄ簺鑰佹淳浜烘劅鍒拌糠鎯戙�傚彲H&M鍓�(chu脿ng)鎰忕附鐩�(ji膩n)鐟牸楹楀路鑼兟风櫥路鍗氭柦 锛圡argareta van den Bosch锛� 骞朵笉鍚屾剰閫欏��(g猫)姣斿柣锛屽ス涓嶆効鎰忓皣鑼冨湇闄愬畾鍦ㄧ敺鎬ф垨濂虫�э紝鑰屾槸鈥滀竴绋汉锛屼竴绋拷姹傚張渚垮疁鍙堝ソ鐨勭敘(ch菐n)鍝佺殑浜恒�傗�濊鐨勫叾瀵�(sh铆)涓嶆槸H&M锛岃�屾槸H&M鐨勯¨瀹���
銆�銆�H&M鐐轰粈涔堝彲浠ラ�欐ǎ渚垮疁锛熺附瑁佹柉鐗硅姮路甯曟． 锛圫tefan Persson锛� 鑷充粖涔熸矑蹇樹簡1967骞碒&M涓�娆℃捣澶栨摯(ku貌)寮电殑鍫�(ch菐ng)闈紝閭ｅ搴楅枊鍦ㄥ�暒锛岄�欎綅鍓�(chu脿ng)濮嬩汉鐨勫厭瀛愮暥(d膩ng)鏅�(sh铆)29姝诧紝浠栨嬁钁椾竴鎽濧BBA鐨勫敱鐗囧湪琛楅亾涓婃嫑鏀獦灏�(d菐o)椤у銆�
銆�銆�閫欎欢灏忎簨绺芥槸鍑虹従(xi脿n)鍦ㄥ璎汬&M浼佹キ(y猫)鏂囧寲鐨勯枊闋紝瀹冩剰鍛宠憲浜嬬暍瑕含銆佸嫟鍎夋寔瀹躲�傚浠夾BBA妯傞殜(du矛)瑙ｆ暎浜嗭紝H&M鍗荤啽寰楃櫦(f膩)鐕欙紝瀹冨凡鏄摯(ku貌)寮甸�熷害蹇殑鏈嶈鍝佺墝涔嬩竴锛屽競鍊艰秴閬�60鍎勭編鍏冿紝鍙叕鍙告垚鍝℃兂鍧愰牠绛夎墮锛熼櫎闈炴湁绶婃�ユ儏娉侊紱鎵撹粖锛屼篃鏄笉琚磰瑷辩殑琛岀偤锛涙摎(j霉)瑾�1990骞翠唬鐐轰簡鍓婃笡绠＄悊闁嬫敮锛屾柉鐗硅姮路甯曟．绂佹绠＄悊灞や娇鐢ㄦ墜姗�(j墨)锛屽浠婁篃鍙湁灏戞暩(sh霉)鑱蜂綅鍙互浜敤鎵嬫(j墨)鐗规瑠(qu谩n)銆�
銆�銆�H&M璨蜂究瀹滅殑甯冩枡锛屼笉鎿佹湁鑷繁鐨勫伐寤狅紝鎵�鏈変唬宸ュ姞宸ラ粸(di菐n)閮介伕鍦ㄥ嫗鍕�(d貌ng)鍔涗究瀹滅殑鍦板崁(q奴)锛屾瘮濡備腑鍦嬨�佸湡鑰冲叾锛孒&M鍧︾巼鎵胯獚(r猫n)閫欎竴榛�(di菐n)銆�1997骞碒&M鐧�(f膩)甯冩壙璜撅紝鎵�鏈夊晢鍝佸叏閮ㄦ(bi膩o)娉ㄧ敓鐢�(ch菐n)鍦般�傜暥(d膩ng)鏅�(sh铆)姝ｅ�煎ア渚堝搧鐗岃嫤蹇冪嚐(y铆ng)閫犵瑭辩殑杓濈厡鏅�(sh铆)鏈燂紝閫欓爡(xi脿ng)瀹ｈ█閬埌鎺掓枼锛屾柉鐗硅姮路甯曟．瑾細鈥滅偤鐧�(f膩)灞曚腑鍦板崁(q奴)甯朵締绌嶆サ褰遍熆鐨勬柟娉曪紝灏辨槸鍒伴偅閲屽幓锛岃卜浠栧�戠殑鏉辫タ锛岀郸浠栧�戝伐浣溿�傗��
閹栨槬SARING鍏�(n猫i)琛ｅ搧鐗�2025鏄ュ
绮夎棈(l谩n)鏅�(sh铆)灏氬コ瑁濆搧鐗�2024澶忓閫氬嫟棰�(f膿ng)涓姊濈磱娉㈤粸(di菐n)閫ｈ。瑁�
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The North Face鎴跺鍝佺墝2022绉嬪啲
